The Hottest Food & Flavor Trends of 2026 (And How Butter Is Behind All of Them)
Flavored butters and spreads are growing at five to seven times the rate of regular dairy. Flavored butter use on restaurant menus grew 25% between 2020 and 2024. And your customers? They’re craving it. Each year, the Butterball® Farms, Inc. Research & Development team digs into food trends, menu data, and consumer behavior to put […]
The Flavored Butter Market Is Growing Fast. Here’s What CPG Brands Need to Know.
The flavored butter and oils category is worth $564 million today. By 2035, it’s projected to cross $1 billion. That kind of trajectory doesn’t happen by accident. It’s being driven by something pretty fundamental: consumers have stopped thinking of butter as a plain ingredient and started thinking of it as a flavor experience. They want […]
The Best Compound Butter for Turkey (Your Kitchen’s Missing Secret Ingredient)
Flavored butter use on restaurant menus grew 25% between 2020 and 2024,* and flavor-enhanced butters and spreads are growing 5 to 7 times faster than regular dairy.** Protein is projected to grow 49% on menus by 2029.* Butter and turkey together are a growth opportunity for operations that want to turn a basic protein into […]
Flavored Butter Ideas for Craveworthy Dishes
Flavored butter is made by blending real butter with herbs, spices, savory ingredients, or sweet elements to create bold, craveworthy flavor in one step. Flavored butter ideas are everywhere, but the ones that truly work start with real butter and a clear purpose. By combining butter with herbs, spices, savory ingredients, or sweet elements, flavored […]
Where Can I Buy Compound Butter?
Compound butter can be purchased from grocery stores, wholesale retailers, or directly from a flavor partner. For foodservice and manufacturing at scale, direct sourcing offers the most consistency and control. You can buy pre-made compound butter; you can find it at grocery stores and wholesale retailers. But if you’re looking for a custom flavor for […]
What Is Butter Flavoring Made Of?
Butter flavoring is made from real butter, dairy-based ingredients, or flavor compounds that mimic butter. Real butter-based options start with sweet cream butter, while imitation versions use oils and added flavors. Butter flavoring is created to deliver the rich taste and aroma people expect from butter. Depending on the product, it can be made from […]