The ever-popular burger continues to be rethought and re-evaluated into something new, creative, and different—bringing diners back for more. For consumers looking to get out of the daily grind, there are a growing number of non-commodity ground beef and hamburger products in today’s market. These new menu items whet the appetite for the perennially popular burger, while spiking interest in up and coming flavor profiles and attributes.
FOCUS ON LTOs
Burgers of the month are a good move to shake up the menu and win new fans.
PLAY UP UNIQUE FLAVORS AND TEXTURES
Layering flavors and textures amps up the personality and craveability of a burger.
BRING ON BREAKFAST
Trending on menus across segments, breakfast flavors are a natural fit for burgers any time of day. Operators can experiment with carriers, such as a Maple Pancake Bacon Cheeseburger, which features pancakes instead of the traditional bun.
(Photography courtesy of the Restaurant Business Online.)