Consumer Packaged Goods – Increase Sales Revenue by Cutting Sugar
Consumers are trending away from sugar in a big way. According to Kerry, the multinational dairy company, 46% of Americans strongly want to reduce their sugar consumption, 27% want their products to taste less sweet, and 50% are actively seeking out the type of sweetening agent on the nutrition panel of products. For those in […]
CPG: Capitalizing On the Portion Control Trend
With healthy eating on the rise in America, more and more consumers are looking for individual servings of their favorite packaged goods. They don’t have the time to measure out a serving of your product; they want to buy separately-packaged products that are labeled with definitive nutritional facts. As a CPG professional, this can be […]
CPG: On-trend Flavors to Experiment With in 2019
Working in the Consumer Packaged Goods industry, it is important to be in tune with the latest trending flavors in your region. If you’re able to respond agilely and get a quality product to market in a reasonable amount of time, a consumer trend can lead to huge profits for your company. But that all […]
Why Online Presence is Becoming a Necessity for Consumer Packaged Goods
A report from Nielsen and Rakuten shows the consumer packaged goods market has been expanding slowly in the U.S., seeing a 2.6% sales growth from August 25, 2017, to August 25, 2018. An incredible 40% of this growth came from e-commerce sales which only made up about 5% of the CPG market during this time […]