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CPG: How to Make Your Packaged Vegetables Stand Out

Healthy eating is on the rise in the United States but fresh, organic foods aren’t always accessible to everyone. Because of this, more people are turning to consumer packaged goods to satiate their healthy diets. In the not so distant future, your frozen vegetable medley could be a huge hit — that is if you can differentiate it from the competition. With aisles and aisles of healthy eating options now available, setting your product apart is the key to success. Check out a few of our tips for capturing the attention of the health-conscious consumer below.

Nutritious and Delicious

Gone are the days of “healthy eating” meaning blah and bland. Consumers don’t just expect their vegetables to be packed with flavor — they demand it. Thankfully, there is an easy way to adjust run-of-the-mill products and make them stand out on the shelf: flavored butter. Many of your CPG vegetable products probably already have some sort of sauce or blend to give them a little added flavor and save consumers time. But just one dollop of flavored butter can deliver a creamy vegetable sauce and a spicy kick. We know because we create tasty butter dollops of our own. Lemon Dill, Garlic Parmesan, Bacon Shallot; all of these flavored butters can be used to make your product not just nutritious, but delicious.

Taste Bud Friendly Trends

Adding a unique flavor can go a long way towards improving your product sales, but adding an on-trend flavor? That can work wonders. Even the most avid health nuts can get bored with their go-to favorites, so throw something new in the mix: the flavor of the week. We wrote a blog post recently all about hot trends to experiment with in 2019. Give it a look and consider how you might work some of these flavors into your vegetable CPG products.

Culinary Convenience

A healthy, active lifestyle means customers are tight on time and convenience is a high priority. The fewer decisions that need to be made or nutrition labels that need to be double-checked, the better. That is why prominently displayed nutrition facts are becoming more important on the packaging of your consumer packaged goods. When walking through the aisles in the grocery store, consumers need to be able to tell that your product is right for them at a glance. Adding things like the number of calories, sugars, and fats from carbohydrates to the packaging of your products can help you assert that your product is the healthy choice before the consumer decides to start comparing nutrition labels.

A New Veggie Experience

If you want to increase the sales of your vegetable products, consider creating a new experience with us here at Butterball Farms. We can help you develop a custom butter flavor that is totally unique to your brand. Just reach out to us by clicking here.