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CPG: On-trend Flavors to Experiment With in 2019

Working in the Consumer Packaged Goods industry, it is important to be in tune with the latest trending flavors in your region. If you’re able to respond agilely and get a quality product to market in a reasonable amount of time, a consumer trend can lead to huge profits for your company. But that all starts with knowing the latest trends to pursue. Luckily, we’ve done a little research and have three flavor trends we think are going to remain popular for the remainder of 2019. Take a look below to see our recommendations.

1. Global Flavors

Over the last few years, Americans have been traveling internationally more and more. What does this have to do with flavor trends? More travel to international countries means more exposure to international foods. Many Americans have gotten a taste for global flavors and want to continue enjoying these flavors when they return stateside. A great example of this is Matcha tea. The Matcha market has grown significantly in both domestic and global markets over the last decade and is projected to continue to grow.

Our advice is to embrace this global-flavor trend and develop a few products inspired by international tastes. Don’t just sell white rice, experiment with Red Thai Curry Rice, Jalapeno-garlic Spanish Rice, or Japanese Ginger Rice. These unique flavors are bound to grab the attention of shoppers. The right recipe and flavor will help drive your sales.

2. Floral Flavors

Floral flavors are projected to increase, with a compound annual growth rate of nearly 10% from 2018 to 2022. Some speculate that this is a part of the current health trend the United States is experiencing, but regardless of why florals are on the rise, they are. Elderflower, rose, and hibiscus — all are being used to produce trendy flavors consumers love. So, instead of producing another fruit-flavored water that will blend in with the rest of the products on the shelf, why not experiment with rose or orange blossom water? This will give you a unique product that can be marketed as holistic, healthy, and natural.

3. Hot and Spicy Flavors

Global flavoring company, Kalsec, reports that consumer interest in hot and spicy ingredients has increased 10 years in a row, and that interest isn’t likely to slow down. Consumers have developed a taste for heat and are looking to satisfy it in ways other than their trusty Sriracha bottle. If you can provide them with a product that satisfies their desire for a little spice, you’ll likely be able to boost sales. And many recipes can be easily modified to meet this demand, with only limited R & D attention.

We Can Help You Capitalize On These Trends with Custom Butter Flavors

Here at Butterball® Farms, we have helped hundreds of companies create new, delicious flavors for their consumer packaged goods with our custom flavored butters. Whether you’re looking to create a flavor from a specific region of the world, something floral, or something hot,  would love to help. Just click here to get in touch with us and learn more about our capabilities.