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‘Ambiance’ is Key Decision Factor for Choosing Dine-In and Special Events.

You be the judge on the ambiance of a meal serving butter at the table.

How the Butter You Serve Plays a Role In Your Success 

Insights into customer thinking after the pandemic is important as they return to dine-in meals or participate in special events. Recent research conducted by Black Box Intelligence shows that “ambiance” is crucial in determining customers’ experience and creating an atmosphere that will keep customers coming back. Ambiance like lighting and music is important but it’s the attention to detail that goes all the way – like the butter you serve.

Attention to ambiance by consumers outpaces all other factors in growth.
Attention to ambiance by consumers outpaces all other factors in growth.

The research conducted between Q3 and Q4 of 2021 found that consumers consider multiple factors when investing in a dine-in or a catered/special event experience. The quality of the food, the service, and the feeling of value are extremely important. However, when comparing multiple factors, ambiance saw the most significant growth, up 2.6%, while food, service and perception of value were down based on their experience between the two periods.

Labor shortages and new, inexperienced staff in the kitchen are causing major issues for the restaurant industry and may be a part of a guest’s opinion. A downturn in value perception due to inflation in food costs is also likely. That makes the ambiance of the dining experience a factor you can control and more important than ever… all the way down to the butter you serve. You can elevate the dining experience by simply serving beautifully shaped butter over the boring foil wrapped butter.

You be the judge on the ambiance of a meal serving butter at the table.
You be the judge on the ambiance of a meal serving butter at the table.

Consider the welcoming and cravable experience of a decadent bread on the plate with an elegantly shaped butter compared to the messy untangling of a conventional pat of butter. Spare the messy fingers and the ho-hum dip of a knife and go to an ah-hah moment that quickly tells customers you thought of everything. Create a memorable dining experience they won’t forget.

From banana bread for a breakfast (+99%* in menu growth since 2018), to a brioche (+12%*), buttermilk biscuit (+6.4%*) or a croissant, bread with an elegant butter proves a welcoming, thoughtful experience that enhances your positive position on ambiance.

Interested? Butterball® Farms is the market leader in shaped butters. Request your free sample (hotlink to appropriate landing page); Or find a Butterball Farms distributor for purchasing shaped butters in your area.

*Datassential, 4-Year Menu Penetration Growth, 2022