The COVID-19 pandemic has ushered in a “new normal” that has profoundly impacted consumer behaviors. According to the 2020 Food and Health Survey from the International Food Information Council (IFIC), 85% of Americans report having changed their food habits because of the coronavirus pandemic, with about 60% cooking at home more. Many Americans are busier than before the pandemic, having to juggle working from home and taking care of children, crunched for time between Zoom calls, their children’s schoolwork, and providing 3 meals a day to their families. Today’s time-pressed consumers crave simplicity and flavor. Retail markets can fill this need with pre-portioned flavored butter dollops, an easy pack-in for heat ‘n eat entrées or vegetables for delicious meal solutions…fast, flavorful, simple.
Butterball® Farms values the strong relationships we continue to build with retailers and food manufacturers. Our custom butters are expertly crafted in over 300 flavors, loved by consumers and unmatched by competitors. Heat ‘n eat entrées and side dishes perfectly paired with our craveable butters will help increase store traffic and drive higher basket rings.
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