Modern customers expect certain things from a business and in an increasingly global and connected world, social and environmental awareness are at the top of a list of expectations. For restaurants, that means that “going green” is no longer a choice — it’s a necessity. Thankfully, there is an easy way your restaurant can be a little more environmentally-friendly without making huge changes. You can become a little greener by using a different butter option.
Introducing individually-portioned (but not individually wrapped) butter…
Here at Butterball® Farms, we create individually portioned butter balls that can be easily used by your customers. See how they can help you become more environmentally-friendly below!
Individually-wrapped butter servings have become something of a norm, especially at breakfast restaurants. But being the norm doesn’t mean they are an ideal solution. Peeling of the packaging can be a real pain when you are trying to enjoy a meal with friends, not to mention the fun process of scooping out the butter with your comically large-by-comparison knife. The whole experience can be irritating. Our individually-portioned butter servings eliminate the nuisance of packaging, allowing customers to focus on their meals, the people around them, and the overall dining experience.
The plastic waste created from individually-packaged butter servings isn’t the only waste created. Food waste is also generated from the leftover butter in a package. This may seem like a small thing, but it can really add up over time. While American consumers haven’t started lighting their torches over the issue of food waste just yet, it is an issue that could be on the horizon and one your restaurant should be paying attention to anyway. Studies have even shown that investing money in cutting down on food waste increases restaurant profits. And individually-portioned butter servings have the potential to help you decrease waste. No more butter residue left on the inside of packages, just leftover butter in a serving dish that a future customer can use.
Clientele are more aware and socially conscious today than ever before. Not only that, they’re using this awareness to shape the way companies operate. Businesses that show a vested interest in both environmental and social issues gain not just loyalty but passionate and vocal customers. In investing in an environmentally-friendly product, you have the opportunity to position yourself as a more green company. This can help you draw in new and returning customers.
A Better Butter for Your Customers and the World
Lose the excess and gain a better customer experience with Butterball® Farms. Our customizable and individual portions provide your clientele with a unique experience of flavors and waste-free dining. If you are interested in our products, you can learn more about us here, or reach out to us here.