The Hottest Food & Flavor Trends of 2026 (And How Butter Is Behind All of Them)

Flavored butters and spreads are growing at five to seven times the rate of regular dairy. Flavored butter use on restaurant menus grew 25% between 2020 and 2024. And your customers? They’re craving it. Each year, the Butterball® Farms, Inc. Research & Development team digs into food trends, menu data, and consumer behavior to put […]
The Flavored Butter Market Is Growing Fast. Here’s What CPG Brands Need to Know.

The flavored butter and oils category is worth $564 million today. By 2035, it’s projected to cross $1 billion. That kind of trajectory doesn’t happen by accident. It’s being driven by something pretty fundamental: consumers have stopped thinking of butter as a plain ingredient and started thinking of it as a flavor experience. They want […]
The Best Compound Butter for Turkey (Your Kitchen’s Missing Secret Ingredient)

Flavored butter use on restaurant menus grew 25% between 2020 and 2024,* and flavor-enhanced butters and spreads are growing 5 to 7 times faster than regular dairy.** Protein is projected to grow 49% on menus by 2029.* Butter and turkey together are a growth opportunity for operations that want to turn a basic protein into […]
Perfectly Portioned Butter for Unmatched Presentation

As the culinary world evolves, senior dining operations continue to seek innovative solutions that not only enhance the dining experience but also streamline kitchen operations. One such solution that’s making waves is the use of shaped butters. These elegantly crafted butter portions are not just visually appealing; they offer numerous benefits that make them an […]
Increase Sales & Boost Value-Added Flavor Quickly In Key Perimeter Profit Centers With New Stocked Dollop Program

The New Stocked Dollop Program easily allows retailers to add on-trend craveable flavors to their prepared meals and fresh-cut vegetables, upscaling important store perimeter profit centers. Recent store brand strategies involve upscaling perimeter items with unique flavors. From prepared meals, to produce and deli departments, retailers are pushing growth by making the shopping experience easy, […]
5 Catering Menu Ideas to Set You Apart this Summer

Get ready for your best season ever with these fresh menu ideas. Summertime catering events draw a fresh batch of challenges. Tweaking your menu to accommodate the weather with today’s challenges of labor and inflation calls for fresh thinking about your menu. Here are 5 quick menu ideas to set you apart from the rest. […]
New Stocked Flavored Dollop Program Boosts Value-Added Flavor In Key Perimeter Profit Centers

The new Stocked Dollop Program™ easily upscales important store perimeter profit centers. Recent store brand strategies involve upscaling perimeter items with unique flavor. The Butterball® Farms Stocked Flavored Dollop Program is a new, valuable tool to grow sales in important perimeter profit centers quickly. The new program gives retailers a collection of the company’s most […]
We Help Restaurant Chains Deliver Craveable Menus to Keep Customers Coming Back

Flavorful and consistent, Butterball® Farms scales up custom flavors easily. Crafting a unique flavor combination for a new menu item can be easy in your innovation kitchen, but tricky when you ask staff at multiple locations around the country to re-create that flavor at scale. Butterball® Farms can help save time, assure consistency, and offer […]
3 Easy Steps for Planning Your Holiday Menus

We’re headed into the home stretch of menu planning for holiday parties, dinners, and catering. Butterball® Farms has been helping make holiday meals memorable for decades at America’s top fine dining restaurants. Here are some tips for making your holiday menus a success. 1. Brown Butters Are Trend Worthy and Can Be Used in Multiple […]
Custom Flavors vs. Pre-Made Seasonings for Food Manufacturers

It’s no secret that Butterball® Farms is the top creator of custom flavors for restaurants and food manufacturers. With customers ranging from food manufacturing giants to airlines and even major restaurants, we have the track record to prove it. There’s a reason these food service giants love working with us for their products—because our custom […]