Blog

How To Elevate Your Plate’s First Impression

At clubs and resorts, club members are placing greater emphasis on elevated dining experiences, themed dinners, and special events as part of what they want most from their club1. Today, nearly half of clubs report membership waitlists, underscoring how competitive and experience-driven the category has become2. Often, it’s the unique nuance of a simple, but memorable menu execution that scores

Read More »

The Easiest Way To Signal ‘Premium’ On A Plate

In hotels, casinos, and travel destinations, the guest decision is increasingly experience-led. Food and presentation play a central role. Despite economic challenges, consumers are willing to pay a premium for special events and experiences, with 74% saying they plan to or have already returned to a restaurant after a unique experience1.  The challenge? Delivering that “special occasion” feel across multiple

Read More »

Custom Flavored Butters, The New Path To QSR Menu Success.

For QSR menus, custom flavored butters are a powerful way to differentiate your brand and create flavor guests love. In fact, flavored butter use on restaurant menus grew 25% between 2020–2024 according to Datassential. Why waste time and labor, or risk inconsistency across locations trying to do back-of-house? Butterball Farms makes it easy, helping you develop unique flavors that deliver

Read More »

Flavored Butters & Sauces To Define 2026 Success For Food Brands

As 2026 begins, one menu and product development trend is cutting across every category, premium flavor made effortless. According to Datassential, 71% of consumers say they’re seeking “more exciting flavors” in familiar foods¹, and operators across foodservice, CPG, protein manufacturing, and bakery are under pressure to deliver that excitement without adding labor, complexity, or inconsistency. That’s why flavored butters and

Read More »

New Year, New Ways to Elevate Your Events: Explore Spring 2026 Flavor Inspiration for Caterers

Spring marks the official kickoff of major catering season opportunities: Easter brunches, Mother’s Day celebrations, Derby parties, graduations, and the first wave of the year’s weddings. With over 2.3 million weddings expected in 2026 according to The Wedding Report¹, spring catering menus must deliver fresh, memorable flavor experiences that stand out while staying operationally efficient. Butterball® Farms, the nation’s leader

Read More »

Making Senior Dining An Experience, Not Just A Meal.

Butterball® Farms’ shaped butters are a simple, high-impact way to elevate the senior dining experience. From elegant roses, or beautiful shapes to the brand’s most popular Butterball® Farms Premium Balls®, you add instant restaurant-style polish to vegetables, breads, and entrees. For you, they’re pre-portioned, consistent, and easy for staff to use, supporting both nutritional goals and labor efficiency. In a

Read More »

Here Are The Top 5 Trends On Our Radar

Restaurant chains heading into 2026 are driving maximized flavor impact with minimized labor, pushing globally inspired butters, signature compound fats, layered heat (“swicy”), permissible indulgence, and high-experience spreads into scaled menu platforms. That puts Butterball® Farms center-stage as a partner that can industrialize chef-level flavor in formats chains can execute flawlessly across units at scale: These formats (tubbed butters, chef

Read More »

Transform Every Plate Into A Photo-Worthy Moment That Leaves a Lasting Impression

As a special destination for guests seeking memorable moments, your service levels and menus must exceed expectations. Butterball® Farms shaped butters offer an effortless way to enhance that memorable dining experience. “We’ve been helping top restaurant chains make memorable moments for their guests for more than a half-century with our shaped butters,” says Kathryn Kunst, Marketing Manager at Butterball Farms.

Read More »

How To Accelerate Time-To-Market With Pre-Portioned Flavors

Across the food industry, processors are streamlining innovation by partnering with Butterball® Farms. Our pre-portioned butter and sauce solutions help cut development time, simplify production, and boost consumer appeal. Recognized as the market leader in craveable, protein-rich butter and dairy-based flavor systems, Butterball Farms has been innovating with food processors since the 1970s. “High-quality protein is the most sought after

Read More »

The Caterer’s Edge: Fall-Flavored Shaped Butters & Sauces

The nuance of caterers who pay attention to detail, like the turning of the leaves and cooler weather, means much more than just pumpkin spice and a bigger opportunity. There are some easy solutions that can make events memorable and have diners coming back for more all year long. Here are just a few. Honey Butter Hive There is something

Read More »
Boring vs Beautiful

Our Shaped Butters Help Make Your Dining Experience Memorable 

Butterball Farms shaped butters make a positive impression on your guests. In the world of fine dining and luxury hospitality, presentation is as important as the ingredients themselves. Chefs at hotels, resorts, casinos, airlines, and cruise lines are continually seeking ways to elevate the guest experience with both flavor and aesthetics. A 2025 survey by Datassential found that 55% of

Read More »

It’s Not Too Late To Create Your Fall Menu Success

Fall hits a sweet spot for club and resort dining. It isn’t just about food—it’s about the mood and memories. Guests associate autumn with warmth, comfort, and tradition. Butterball® Farms has been at the forefront of impressing guests for more than six decades and is here to help you ideate fresh ideas for the season. Shaped Butters Pioneering shaped and

Read More »
Fall 2025 Flavor Playbook

Fall Is The Best Time To Make Menus Memorable

Your Fall Flavor Guide Is Ready For Downloading Last year more than 1,200* new menu additions or LTOs were launched in the fall. That’s more than any other season – and for good reason. Fall is the season where 55%* of consumers anticipate either nostalgic or new flavors to emerge on restaurant menus. Flavored Butters For Fall Custom flavored butters

Read More »

Your Fall Menu Needs These Guest-Winning Ideas

At Butterball® Farms, we understand the unique demands of making deliciously memorable moments for your events. You’re balancing time, labor, budget and wow factors that bring you more referrals. Our shaped and flavored butters are ready to make your fall menus an even bigger success. Shaped Butters There is simply something special about shaped butters that instantly elevates the dining

Read More »

Serve Up Joy In Every Bite This Fall

At Butterball® Farms, we understand the unique demands of senior dining. You’re balancing nutrition, taste, and presentation—all while managing staffing and prep time. Our shaped butters, flavored butters, and ready-to-use butter sauce are here to help. Whether you’re planning seasonal menus, holiday events, or just looking to elevate daily dining experiences, we offer butter solutions that are deliciously memorable. Shaped

Read More »
Preportioned honey butter

Sweet, Bold, and Buzz-Worthy: Meet the Honey Butter That Does More

Consumers love honey butter and it’s showing. A quick look at Datassential projections for the flavor shows a giant 24% jump in menuing by 2029. But when you choose Butterball® Farms Honey Butter Hive you can take the trend to the next level now to drive traffic and sales. With its unique shape and the inclusion of both honey and

Read More »
2025 Best & Brightest Companies to Work for in the Nation - Butterball Farms

Butterball® Farms Earns “Best & Brightest” Designation By National Association

Butterball® Farms, America’s leading provider of shaped and flavored butters, has earned a prestigious award for the company’s innovative business acuteness and human resource practices. The Best and Brightest Companies to Work For® is awarded each year by the National Association Of Business Resources (NABR) to companies around the country. The association notes that only one in ten companies meet

Read More »

5 Trends That Can Grow Your Catering Business

The big comeback of corporate dining is one of our trends for the year. Every caterer is looking for the latest trends that can give them a competitive edge in their market. With a focus on insights that are not only unique but also help save time and labor, Butterball® Farms has identified the Top 5 Trends that can drive

Read More »