FMI reports that 77% of retailers plan to expand space devoted to fresh grab-and-go offerings during the next two years. McKinsey found that among consumers purchasing prepared foods from grocers, 74% note convenience and 68% note saving time among their top reasons. Here’s the opportunity to make those convenient meals feel a little more special.
Butterball™ Farms pre-portioned butter medallions and individually wrapped butter medallions offer an easy finishing touch for prepared-food programs with zero measuring, cutting, or portioning required.
The applications can extend across grab-and-go entrées, meal kits, heat-and-serve dinners, steak and seafood meals, baked potatoes, vegetable sides, breads, and premium private-label meal programs.
Butterball Farms can supply classic premium butter in pre-portioned formats as well as work with retailers on custom flavors, shapes, portion sizes, and packaging. Individually wrapped portions can also carry your branding, helping make the butter feel like an intentional part of the meal rather than an afterthought.
For grocery, mass merchant and club prepared food teams, it’s a simple idea: give shoppers the convenience they want while adding a premium finishing touch they can see, taste, and use themselves.
See how Butterball Farms can help complete your next prepared-food concept.
Request your free samples now, or contact a Butterball Farms representative.