How do you win new customers and build customer loyalty? By focusing on flavor and convenience for your customers. Butterball® Farms’ flavored dollops are a solution. From prepared meals and deliciously easy add-ons to your fresh meat, seafood, and deli departments, flavored dollops offer multiple applications.
More Than Butter: Custom Flavor Solutions for Retailers
Lucia Falek leads development and quality system efforts at Butterball Farms. “Yes, we’re the leading provider of custom butters for retailers, but we’re more than just butter. Our insights into how to properly match a flavor for a meal solution to make it distinct and craveable is really who we are. We work with the customer to understand how we can help create a unique flavor. Besides flavored butter dollops we can also craft spreads, sauces, gravies, marinades, and more. ”
How Flavored Dollops Reduce Labor and Improve Consistency
Butterball Farms’ flavored dollops are pre-portioned to simplify food preparation while delivering consistent flavor.
Benefits of Pre-Portioned Flavor Dollops
- Reduce labor requirements
- Improve flavor consistency
- Minimize food waste
- Maintain product quality
- Deliver restaurant-quality flavor experiences
Unlike traditional sauces, dollops maintain their shape during storage and merchandising. When heated, they melt evenly and distribute flavor exactly as intended.
Popular Applications for Flavored Butter Dollops
Here are some of the innovative flavored dollops that are ready for retail. You can also ask Butterball Farms to custom craft one for your stores.
Joy Pellek, Director of Business Development for Butterball Farms, works with scores of top retailers to bring flavor forward to their store perimeters.
“By using a flavor-infused butter or sauce dollop, prepared meal companies are easily upscaling poultry, meat, seafood, and pasta offerings to make their meals convenient and with a flavor consumers would typically find only on a restaurant menu.”
“We’ve seen a distinct uptick in interest among fresh seafood and prepared meal department heads. One of the great barriers for selling more fish is the consumer’s concern on how to prepare it. By adding a garlic herb or lemon dill butter dollop atop the fish, the hard work is done for the consumer who can easily have a restaurant-quality experience at their dinner table. It’s an ideal solution” says Falek.
The dollops can be provided in bulk packaging for use in commissaries or individually wrapped so that the consumer can remove the wrapping before baking or heating the meal.
So, what are the opportunities for craveable flavors that will compete with restaurants now that the pandemic is subsiding? Falek says the pandemic caused consumers to look at foods for their functional benefit to boost immunity while remaining delicious.
“Garlic, honey, pesto, cilantro and ginger are only a few of the clean label functional ingredients that our retailers are using in our dollops to impart wholesome goodness.”
Another big opportunity is the pairing of flavored butters with vegetables and grains, such as broccoli, cauliflower, green beans, sweet potatoes, quinoa, or rice.
“There are so many ways that we can add upscale flavor on healthy vegetables or grains to make them stand out as a prepared side,” says Falek.
Why Butterball Farms?
Butterball Farms is a family-owned Michigan company that has partnered with regional dairy farmers for more than 65 years to produce premium butter products.
By combining high-quality butter with savory, citrus, and custom flavor profiles, retailers can create differentiated meal solutions that attract customers, build loyalty, and command higher margins.
