Our Mission Statement

Our mission statement, “Enrich Lives,” means that we want to be an agent of change for our employees, local community, and customers. At Butterball Farms, we work to give back to the local community and the world around us through charitable efforts and supporting local organizations.

Passion Starts at the Top

Serving actively in our community, Mark Peters, CEO of Butterball Farms, is an inspiration to the Butterball Farms family of companies. Mark’s dedication to the community is reflected in our corporate culture. We strive to share Mark’s passion, doing more than simply giving back. We believe everyone benefits when we invest in the people where we live and work.

Community Involvement

Butterball Farms is proud to partner with and support other companies and organizations that value their people and communities. Together, we can foster enrichment in every facet of our region and beyond.



Founded by Butterball Farms CEO Mark Peters in 2003, The SOURCE recognizes that employees who are struggling through concerns in their personal lives may also struggle while at work. They remove barriers to employment and find the resources that people need in order to be able to keep their jobs and take care of their families. They partner with other organizations, businesses, and the Michigan Department of Health and Human Services (MDHHS) to create opportunities for people and build a strong workforce.

In 2020, Mark published a book on the founding of The SOURCE called The SOURCE: Using the Power of Collaboration to Stabilize Your Workforce and Impact Your Community. In it, Peters shares not only his personal story and what led him to found the organization, but also a clear, practical, successful, and repeatable path other enterprises can take to serve their communities. The SOURCE is available on both Amazon or Audible.


30/2/2 is a grassroots initiative with its headquarters at the office of the CEO of Butterball Farms, Inc. Its purpose is to engage with employers and community partners to encourage them to consider expanding their talent pool by hiring those touched by the criminal justice system. Using their voices as enterprise and community leaders, they advocate, educate, and encourage other enterprises in the community to hire from the returning citizen population.

The Potter’s House School and Scholarship

The Potter’s House is an innovative school in a multicultural, urban setting near the Butterball Farms headquarters that provides solid Christian education for a broad range of children who might not ordinarily have the opportunity to attend a faith-based school. Each year, Butterball Farms awards a scholarship to a graduating senior of The Potter’s House School in the amount of $10,000. Additionally, Butterball Farms continues to support the school through volunteer experiences.

The Literacy Center of West Michigan

The mission of The Literacy Center of West Michigan is to “bring about a just and vibrant West Michigan through the power of literacy.” Butterball Farms has been a partner of the organization for many years and continues to support the mission of the organization.


Formerly Talent2025, TalentFirst is a catalyst working to ensure an ongoing supply of world-class talent for West Michigan. Composed of over 100 CEOs from the region, TalentFirst illuminates gaps, evaluates leading practices, and advocates for the implementation of those leading practices to make West Michigan a top-20 employment region by the year 2025. Not only is Butterball Farms a member enterprise of TalentFirst, but we are also currently engaged in two key working groups: Adult Education and Talent Solutions.

More Community Involvement

Over the years, Butterball has had the opportunity and privilege to work with a variety of West Michigan charities and community programs, including:

Contact Butterball Farms

To learn more about Butterball Farms’ commitment to giving back and creating change, reach out, and we’ll return your correspondence as soon as possible. If you have insight on new ways Butterball can enrich the lives of others in the community, we’re always open to creating that spark.