Store brands are the major driver of overall butter growth at retail. According to Circana, store brands are contributing 63% of the volume. The shoppers who are driving the increase are Millennials and Gen X families, ideal targets for flavored butters.
Flavored butters continue to gain momentum, especially outside of the dairy department. It’s an opportunity for a premium ‘chef-driven’ positioning for a store brand in key perimeters, such as fresh meat, seafood, produce and the bakery.
Butterball® Farms helps retailers build a store brand flavored-butter line designed for today’s “shortcut chef” shopper in search of restaurant-level results without extra ingredients or steps. With dollops, tubs, and chef rolls, you can create a cohesive program that fits multiple meal missions.
“Our R&D Team is pairing top-selling items in retailer’s high-value profit centers with seasonal flavors to maintain shopper excitement year-round and support their store brands,” says Scott Wellard, Vice-President of Sales at Butterball Farms.
Butterball Farms is also a leading provider of flavored butter dollops for store brand heat-and-eat prepared meals and store brand “steam in bag” vegetables.
If you’re looking for a private label platform that is simple to shop, easy to use, and built for multi-department merchandising, contact a Butterball Farms representative now, or request your free samples.
