With retail seafood purchases on the rise and 70% of restaurants accounting for all seafood consumption in the U.S.,* it’s clear that fish and shellfish are growing in popularity among consumers.
Whether it’s the perception of healthiness that surrounds seafood or the desire for a less filling option than steak or chicken, fish entrées provide restaurants an opportunity to get creative. Flavored butter dollops are an easy, labor-saving way to add flair to these dishes without the fuss.
At the same time, consumers are not confident preparing seafood in their own kitchens, so adding flavored butter dollops to prepackaged seafood bought at the grocery store gives them the confidence they need to make delicious, well-prepared seafood for their families.
*Mintel, 2021
