Whether an elegant wedding, holiday banquet, or an office catering, today’s customer expect more than ever before. These new demands are driven by an environment riddled by the stress of inflation, politics, family, and social media.
Research from the International Food Information Council shows that there’s an increasing awareness of how food impacts mental and emotional well-being. Consumers are gravitating towards foods and dining experiences that support their mood and provide emotional comfort. By connecting with friends away from work and economic stress, today’s consumer needs something they can look forward to.
Additionally, the American Psychological Association has noted that managing political stress is becoming a significant concern for many Americans, which further drives the need for positive social interactions, including dining experiences that allow people to disconnect from these stressors and enjoy a moment of peace and connection.
According to Caterease, curved shapes and are generally associated with positive emotions. Rounded edges can create a more welcoming and soothing atmosphere, which can enhance the dining experience by making customers feel at ease.
Meeting those new demands is both a challenge and an opportunity to set your catering business apart from the rest. From the plates and smallwares you use, to even the shape of the butters on the plate or at dining stations, there are some easy ways to serve success for your business.
Butterball® Farms offers an easy solution to the new shape of things in consumer attitudes with its portfolio of shaped butters. Made from premium sweet cream butter Butterball Farms is the market leader in elegantly shaped butter.
Take a look at the portfolio of shapes available for your catered occasions and take advantage of the shape of today’s consumer by requesting your free sample from Butterball Farms.