Consumer Packaged Goods – Increase Sales Revenue by Cutting Sugar
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Consumers are trending away from sugar in a big way. According to Kerry, the multinational dairy company, 46% of Americans strongly want to reduce their sugar consumption, 27% want their products to taste less sweet, and 50% are actively seeking out the type of sweetening agent on the nutrition panel of products. For those in […]
CPG: Capitalizing On the Portion Control Trend
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With healthy eating on the rise in America, more and more consumers are looking for individual servings of their favorite packaged goods. They don’t have the time to measure out a serving of your product; they want to buy separately-packaged products that are labeled with definitive nutritional facts. As a CPG professional, this can be […]
CPG: On-trend Flavors to Experiment With in 2019
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Working in the Consumer Packaged Goods industry, it is important to be in tune with the latest trending flavors in your region. If you’re able to respond agilely and get a quality product to market in a reasonable amount of time, a consumer trend can lead to huge profits for your company. But that all […]
Why Online Presence is Becoming a Necessity for Consumer Packaged Goods
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A report from Nielsen and Rakuten shows the consumer packaged goods market has been expanding slowly in the U.S., seeing a 2.6% sales growth from August 25, 2017, to August 25, 2018. An incredible 40% of this growth came from e-commerce sales which only made up about 5% of the CPG market during this time […]