2020 was the year when consumers tried their hands at serving more seafood to their families and they loved it! Helping them overcome the anxiety of how to prepare seafood and a significant increase in selling prepared meals by retailers earn much of the credit. In 2020, fresh seafood sales growth outpaced fresh meat and […]
Category: Consumer Packaged Goods
Seafood. Poised Atop An Immunity-Boosting Food Mega Trend For 2021
New vaccines hold the promise of a hopeful end to COVID, but a mega trend built by the pandemic will remain. Consumer attitudes toward the benefits of functional foods have shifted from added energy and weight control to immunity-boosting. It is a significant opportunity for seafood. 85%* of consumers will continue to look for functional […]
Craveable, Flavorful, Pre-Portioned Butter
The COVID-19 pandemic has ushered in a “new normal” that has profoundly impacted consumer behaviors. According to the 2020 Food and Health Survey from the International Food Information Council (IFIC), 85% of Americans report having changed their food habits because of the coronavirus pandemic, with about 60% cooking at home more. Many Americans are busier than […]
Butterball® Farms in the Forefront of Market Trends
VARIETY, CONVENIENCE & HEALTHY REIGN KING Between competitors, emerging technologies and all the nuances with running a company, it’s easy to get overwhelmed with the idea of constantly watching trends in our industry. Butterball® Farms, Inc. is proud of the research and trend-watching our team stays on top of, providing you, our customers, the advantage […]
Selling Packaged Seafood in a Recession-Proof Market
No product is completely recession-proof, but during the last great recession, seafood came close. That kind of security can be a blessing and a curse, especially when trying to distinguish your brand. So how do you make your product stand out for a consumer looking for both quality and value? Check out a few tips […]
CPG: How to Make Your Packaged Vegetables Stand Out
Healthy eating is on the rise in the United States but fresh, organic foods aren’t always accessible to everyone. Because of this, more people are turning to consumer packaged goods to satiate their healthy diets. In the not so distant future, your frozen vegetable medley could be a huge hit — that is if you […]
Consumer Packaged Goods – Increase Sales Revenue by Cutting Sugar
Consumers are trending away from sugar in a big way. According to Kerry, the multinational dairy company, 46% of Americans strongly want to reduce their sugar consumption, 27% want their products to taste less sweet, and 50% are actively seeking out the type of sweetening agent on the nutrition panel of products. For those in […]
CPG: Capitalizing On the Portion Control Trend
With healthy eating on the rise in America, more and more consumers are looking for individual servings of their favorite packaged goods. They don’t have the time to measure out a serving of your product; they want to buy separately-packaged products that are labeled with definitive nutritional facts. As a CPG professional, this can be […]
CPG: On-trend Flavors to Experiment With in 2019
Working in the Consumer Packaged Goods industry, it is important to be in tune with the latest trending flavors in your region. If you’re able to respond agilely and get a quality product to market in a reasonable amount of time, a consumer trend can lead to huge profits for your company. But that all […]
Why Online Presence is Becoming a Necessity for Consumer Packaged Goods
A report from Nielsen and Rakuten shows the consumer packaged goods market has been expanding slowly in the U.S., seeing a 2.6% sales growth from August 25, 2017, to August 25, 2018. An incredible 40% of this growth came from e-commerce sales which only made up about 5% of the CPG market during this time […]