What to Look for in Custom Food Solutions for Meal Kit Production
The meal kit market is becoming more and more competitive. In turn, it’s also becoming harder and harder for individual meal kit brands to stand out in a sea of services that offer delivery, convenience, and variety. It’s also becoming harder for meal kit manufacturers to do everything in-house due to labor shortages or manufacturing […]
Compound Butter for Steak: Elevate Meal Kits
Steak: It’s what happens when you want to take what’s for dinner and elevate it even more. But, what if you could take that decadence even further in your meal kits? The best way to do that is with compound butter. Including compound butter for steaks, salmon, and other premium products in your meal kits […]
Buttering Up Consumers in Frozen Vegetables
Flavored butter dollops are an easy way to add flavor to heat and serve vegetables. Flavoring Veggies A Key to Continued Category Growth Frozen vegetables sales grew during a year of pandemic by more than 15%*. How will the $3 billion category continue its rise in a post-pandemic environment? One opportunity is to make frozen […]
Clean Label Flavored Butters Poised To Upscale CPG Food Products In 2021
If CPG food processor R&D teams have clean label foods on their priority list, don’t forget flavored butters. They represent one of the most promising opportunities for CPG brands in 2021. The healthy halo and appealing flavor of a garlic herb or a honey butter can instantly add value without compromising profitability. Flavored dollops are […]
What Are The Big Catch Sales Opportunities For 2021?
2020 was the year when consumers tried their hands at serving more seafood to their families and they loved it! Helping them overcome the anxiety of how to prepare seafood and a significant increase in selling prepared meals by retailers earn much of the credit. In 2020, fresh seafood sales growth outpaced fresh meat and […]
Seafood. Poised Atop An Immunity-Boosting Food Mega Trend For 2021
New vaccines hold the promise of a hopeful end to COVID, but a mega trend built by the pandemic will remain. Consumer attitudes toward the benefits of functional foods have shifted from added energy and weight control to immunity-boosting. It is a significant opportunity for seafood. 85%* of consumers will continue to look for functional […]
Craveable, Flavorful, Pre-Portioned Butter
The COVID-19 pandemic has ushered in a “new normal” that has profoundly impacted consumer behaviors. According to the 2020 Food and Health Survey from the International Food Information Council (IFIC), 85% of Americans report having changed their food habits because of the coronavirus pandemic, with about 60% cooking at home more. Many Americans are busier than […]
Butterball® Farms in the Forefront of Market Trends
VARIETY, CONVENIENCE & HEALTHY REIGN KING Between competitors, emerging technologies and all the nuances with running a company, it’s easy to get overwhelmed with the idea of constantly watching trends in our industry. Butterball® Farms, Inc. is proud of the research and trend-watching our team stays on top of, providing you, our customers, the advantage […]
Selling Packaged Seafood in a Recession-Proof Market
No product is completely recession-proof, but during the last great recession, seafood came close. That kind of security can be a blessing and a curse, especially when trying to distinguish your brand. So how do you make your product stand out for a consumer looking for both quality and value? Check out a few tips […]
CPG: How to Make Your Packaged Vegetables Stand Out
Healthy eating is on the rise in the United States but fresh, organic foods aren’t always accessible to everyone. Because of this, more people are turning to consumer packaged goods to satiate their healthy diets. In the not so distant future, your frozen vegetable medley could be a huge hit — that is if you […]