Find Custom Flavor Research, Innovation, and Development with Butterball® Farms

What sparks your next menu hit or product offering? A global food trend? A seasonal twist? Or a flavor mashup that no one else has dared to try? Leave the ideation to our Research & Development team. At Butterball® Farms, flavor is our greatest love language. We partner with chefs, product developers, food manufacturers, and more, to turn bold ideas into unforgettable, craveworthy creations for your customers.

Flavor-First Collaboration
& Ideation

Our R&D process is a conversation, not a formula. You bring the challenge, we bring decades of culinary and food science expertise. Together, we’ll:

  • Explore trends and flavors that align with your menu or product line, from global street food influences and sweet-heat combinations to comforting classics.
  • Rapidly ideate flavor concepts that are custom to your brand.
  • Provide quick sample turnaround for you to taste, test, and refine.
  • Scale from small-batch innovation to large-scale production while retaining consistency.


Every idea is rooted in your vision. We’ll help craft a custom flavor and format that works for your operations, customers, and long-term growth.

Custom Flavors That Take Your Brand to the Next Level

We put the custom in the customer. Our recipes are crafted to your specific needs – from flavor to application to packaging. One-of-a-kind flavors: From cajun crab-inspired butter to sriracha-honey sauce, we can make bold, brilliant blends that set your brand apart.

The Art & Science of
Flavor Development

Flavors are an experience you need to create. The Butterball® Farms flavor philosophy blends culinary artistry and food science for solutions that create memorable dining experiences your customers can’t get anywhere else. Every creation begins with high-quality ingredients and a clear vision. Our flavor development process evolves it into a consistent, kitchen-ready product that’s ready for your customers’ taste buds.

How Our Research & Development Process Works

Bring your new taste sensations to life at scale, for restaurants, meal kits, product lines, and everything in between.

Here’s our process for flavor development:

You reach out:

The sky’s the limit, and no flavor idea is too crazy for us. Reach out and tell us more about the custom flavors you have in mind for your product or menu offering.

We discuss flavor development:

Our flavor R&D team will work with you to bring your vision to life, either in-person or virtually, to discuss the development process and hear more about your ideas.

We send you a custom flavor sample:

Once we’ve agreed on a direction, our team of culinary specialists will send you a sample to make sure it matches your vision. You can also provide feedback so we can adjust the ingredients and performance while keeping the recipe scalable.

Place an order:

Once we’ve found the flavor that you love and you’ve placed an order, we’ll start commercializing your custom flavored butter or solution in the quantity and packaging that you need.

Watch your brand take off:

It’ll be easier than ever to make every meal a show-stopping experience when we’re taking the butter preparation process off your plate. Once you use our products, your brand stands out, and your customers keep coming back for the elevated flavor they love.

Let’s Get Started!

Talk to the team at Butterball to develop your next hit flavor.

Scalable Innovation

Whether you’re piloting a new, limited-time flavor or a nationwide distribution for part of your menu staples, we’ll move from small-batch testing to large-scale production at your pace.

With short lead times, a proven track record, and a BRC AA quality rating, you’ll never have to wonder about whether each order will be as good as your first sample.

Proven Flavor Development Expertise

Since 1956, we’ve worked across industries, including restaurant chains, meal kits, food manufacturers, hospitality, and higher education. That breadth of experience means we understand how to create flavors that excite, scale, and last.

Seamless Collaboration

We know that flavor is just part of the equation. We’ll also make sure you get the speed-to-market your customers deserve, even after you have the final product in hand.

Feeling Good About Your Decisions

Every great flavor has the power to enrich every bite. Similarly, we believe that our business should enrich lives. When you work with us, you’re supporting our mission to enrich lives and the communities we touch.

Reviews & Testimonials from Customers

Our Awards

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Partner for Possibilities

Let’s bring your signature flavor to life. Think of us as your creative partner in flavor ideation, ready to help you explore, refine, and scale the next big taste your customers will love.

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