You and your team work hard every day to build a memorable and treasured experience for your diners. It’s part of your club or resort’s brand that sets you apart from your competitors.
Your brand logo is the foundation of your brand identity that fosters brand loyalty.
A new offering from Butterball® Farms gives you the opportunity to add your logo to shaped butters that can place your brand right on your customer’s plate!
“Butterball Farms pioneered the ability to emboss logos on shaped butters decades ago,” says Bonnie Beard, the company’s Director of Marketing. “Some of the world’s best-know restaurants have leveraged our capabilities to build their brand identity to millions of customers each year. We’re happy to now share those capabilities with clubs and resorts as well.”
“For private clubs, your logo builds a spirit of pride and exclusivity with your members.”
Chris Haley
GM & COO
The Blackthorn Club
The company currently offers shaped butters, such as Butterball® Butter Premium Balls® and Butter Medallions to the club and resort industry. New access to their embossed logo capability is a significant opportunity for early adopters who can be some of the first to use the technology for their menu.
The Blackthorn Club finished in the Top 20 of Club & Resort’s Top Ranked Club Experiences in 2023. Chris Haley, General Manager and Chief Operating Officer at Tennessee country club says that sharing your brand uniquely is essential to distinction that is tied to membership growth. “For private clubs, your logo builds a spirit of pride and exclusivity with your members. We’ve even turned to micro-branding, such as an image of a large quilt on a barn that is iconic on our golf course, we now use as an icon only our members will recognize and know that they are part of something special. For younger members who have families especially, any way that you can share your exclusive experience with them and member prospects, the benefits of logo usage are huge.”
In addition to the new embossed butter logo option, the company has a list of beautiful shapes that are perfect for a club’s identity for special events or dining options. “If you are a club in Louisiana, a Fleur De Lis shape might be of interest, or for a special golf tournament, an embossed golf ball shaped butter could really be something special for the awards dinner,” says Beard.
If you are interested in taking your brand to the next level by serving your logo on the plates of your customers with an embossed butter, it’s as easy as contacting Butterball Farms. A dedicated team member will respond quickly to your interest. Your mission is always to set your dining experience apart demonstrating your attention to details. Today, you have a new option.
Interested in our shaped butter options? You can order our Butter Balls, Roses and Rosettes via DOT Foods, or locate your local distributor.