At clubs and resorts, club members are placing greater emphasis on elevated dining experiences, themed dinners, and special events as part of what they want most from their club1.
Today, nearly half of clubs report membership waitlists, underscoring how competitive and experience-driven the category has become2. Often, it’s the unique nuance of a simple, but memorable menu execution that scores with members.
Take as an example, shaped butters for table butter service, pastry and bread bars, banquets and weddings as well as weekend brunches. Butterball® Farms built its business on shaped butters 70 years ago.
Today, the family-owned and operated company offers more than a dozen unique shapes of premium butter for ordering, led by its patented Butterball® Butter Premium Balls®. Butterball Farms also offers logoed embossed butters for luxury resorts, hotels, and country clubs. The vault for these custom butter dies includes addresses from across the world and even Pennsylvania Avenue.
Shaped butters add an instant visual cue that the moment is going to be a memorable occasion, whether melting over a steak, seafood, roasted vegetable or on the tabletop with bread service. Butterball Farms shaped butters are built to impress guests at every dining occasion.
Find a local distributor for Butterball Farms shaped butters, or request your free samples now.
1 Club Management Association of America, May 2025
2 Club Benchmarking, 2025 Food & Beverage White Paper
