The COVID-19 pandemic has ushered in a “new normal” that has profoundly impacted consumer behaviors. According to the 2020 Food and Health Survey from the International Food Information Council (IFIC), 85% of Americans report having changed their food habits because of the coronavirus pandemic, with about 60% cooking at home more. Many Americans are busier than […]
Category: Market Square
Butterball® Farms in the Forefront of Market Trends
VARIETY, CONVENIENCE & HEALTHY REIGN KING Between competitors, emerging technologies and all the nuances with running a company, it’s easy to get overwhelmed with the idea of constantly watching trends in our industry. Butterball® Farms, Inc. is proud of the research and trend-watching our team stays on top of, providing you, our customers, the advantage […]
4 Ways to Improve Your Customers’ Dining Experience
As a restaurant owner, improving customer experience is a top priority. You want your guests to not only have an amazing first visit but the desire to keep returning for more. We at Butterball® Farms don’t claim to be experts in running a restaurant, but we do know a thing or two about delivering excellent […]
3 Diet Trends Affecting the Restaurant Industry
As a restaurant owner, it can be incredibly beneficial to pay attention to the latest diet trends in your area. Small promotions here and there can make a huge difference to your monthly revenue and strategic, large-scale changes can positively affect your restaurant for good. Below are three diet trends we have noticed that many […]
3 Popular Butter Trends to Utilize in Your Restaurant
With recent diet trends such as the ketogenic diet becoming more and more popular, butter is being introduced to classic dishes and beverages in unique ways. If you want to take advantage of these recent trends, take a look at the interesting butter combos below and consider what they could do for your restaurant. Butter […]
Making Condiments Count (And Butter, Too!)
Condiments offer comforting familiarity with the potential to carry huge flavor impact. Things like pesto mayo, though, are not enough. We even need to peer around the corner beyond Sriracha-spiked ketchup. What’s next? So what is the secret sauce in craveability? At Butterball® Farms, we can easily translate these trends to our butter and our own […]
6 Foodservice Trends That Can Drive Growth
Forward-thinking operators know the importance of understanding foodservice trends. But the real value — the point where information and profitability intersect — is the ability to leverage the intelligence to make a difference in sales. Value Plus: Customers want meals that provide a good value, and 58% of people say that value is an important […]
Minding the Menu
Mouthwatering food descriptions are often used to entice customers, but how do those descriptors affect sales and customer satisfaction? For instance, when you hear, “Buttery bliss in every bite” or “our butter can be spicy, smoky, exotic, and sophisticated; you imagine it, we can make it” doesn’t that make your mouth water and dare you […]
BURGER TRENDS 2017
The ever-popular burger continues to be rethought and re-evaluated into something new, creative, and different—bringing diners back for more. For consumers looking to get out of the daily grind, there are a growing number of non-commodity ground beef and hamburger products in today’s market. These new menu items whet the appetite for the perennially popular burger, […]
Six Millennial Flavor to Watch
Young consumers raised in an era when global connectivity is the norm are seeking out bold and exotic flavors from the myriad cuisines of Europe, Asia, Africa and the Americas. As a generation that takes snacking very seriously, millennials are finding that handheld treats provide a perfect vehicle for sampling these regional flavors and sharing […]
Eight Consumer Trends Taking Flight in 2017
Eating with their eyes. The majority of Americans (60%) browse food photos on social media, and of those patrons, 75% have chosen a restaurant based on those photos they’ve seen. Carbs. Cholesterol. While the definition of better-for-you continues to shift, consumers are seeking out food low in these three attributes more than ever. Baby boomers […]
20 Flavors Poised to Pop
What will be the breakout flavors and ingredients of 2017—the ones that can help power an LTO to the top of the sales charts and assist operators shape craveable menus? What’s healthy now? The majority of consumers aim to balance health with indulgence, according to Technomic’s Healthy Consumer Trend Report. So menus are calling out […]