ButterBall Farms Inc.

Custom Flavors vs. Pre-Made Seasonings for Food Manufacturers

It’s no secret that Butterball® Farms is the top creator of custom flavors for restaurants and food manufacturers. With customers ranging from food manufacturing giants to airlines and even major restaurants, we have the track record to prove it.

There’s a reason these food service giants love working with us for their products—because our custom flavors allow more opportunities for their customers than run-of-the-mill premade seasonings. Let’s explore how custom flavoring is a better option for businesses seeking to stand out from the competition.

Stand Out with Butterball’s Unique Custom Flavors

In competitive markets like food manufacturing, it’s critical to stay innovative and stand out from opposing brands. Keeping a constant pulse on food trends and customer preferences is a major part of that process.

However, you also need to ensure that your employees are able to keep up with production quotas without sacrificing quality. It’s a balancing act, but one where we help our customers excel. That’s why we specialize not only in creating wholesale butter, but also in offering custom flavors that help your products stand out in your customers’ minds.

Captivate Your Customer with Custom Seasonings in Butters and Sauces

Our custom flavorings allow food manufacturers to captivate your customer’s imagination beyond anything that can be done with premade seasonings from other suppliers. While premade options might be a cheaper means to an end, there are multiple reasons to use custom flavorings instead.

Custom Flavors Make Eating Exciting

We believe eating is meant to be both pleasurable and nourishing. Offering you custom flavor development options allows you to stand out from your competitors by allowing you to sell an experience rather than a product.

The alternative—premade seasoning blends—is something your competitors are already using, and customers will notice that as soon as they take a bite.

Custom Flavors Let You Be in Control

Aside from offering little to no customization, premade seasonings make it harder to control the contents of salt, sugar, and fat in your product. Custom flavor development sidesteps those concerns, all while allowing your employees to produce the final product more efficiently.

Customization Means Convenience and Consistency, Too

Custom food flavorings are just as convenient as premade seasoning and can be delivered in bulk—making it easier for your supply chain managers to keep production rolling. Not to mention, they also tend to taste better and may provide a closer match to the final product you’re envisioning, whether it’s in pre-portioned dollops, tubs, or in bulk.

Creating Custom Products Means Higher Quality

We use high-quality ingredients in every recipe we create, ensuring your products’ flavors won’t be beaten. Whether it’s a dairy-based sauce or a custom glaze, we take every care to make sure your products have top-tier flavor.

Taste the Difference with Custom Flavor Development

Innovation is the name of the game for us. We have dozens of different flavors across our butters, marinades, sauces, fillings, and aiolis—these are just some of the examples we have developed over the years.

Flavored Butter

In commercial kitchens and restaurant settings, there’s no time to wait for butter to soften for hours or to whip butter yourself with whichever herbs or seasoning the recipe requires. These flavored butter spreads provide a way to contribute to your dishes and top them off with a craveworthy finish.

Ready-to-use flavored butter elevates your business’s dishes beyond the expected, increasing the likelihood that your customers will keep coming back for more. From bagels and breads to meat and pasta dishes, there is no limit to the custom food flavoring options our flavored butters offer.

Here are just a few of the custom flavors we already offer that have customers raving:

Marinades, Glazes, & Gravies

Ready-made marinades make it easier for your kitchen staff to prepare meals during the production of your meal kits and packaged goods, all while keeping meat dishes from tasting dry and vegetable dishes from being bland. The time value passes onto your customers by making sure they get their meals quickly, making them more likely to keep coming back.

Here are just a few of the marinades and glazes we can make:

  • Balsamic vinegar
  • Teriyaki
  • Lemon and Rosemary
  • Pineapple
  • Jamaican
  • Sriracha
  • Maple Syrup
  • Vanilla
  • And more!

Glazes and gravies are also critical for adding the finishing touch to any dish, instilling bright and savory flavors at breakfast, lunch, and dinner. However, our gravy capabilities extend beyond just beef gravy for pot roasts and mashed potatoes. Here’s a taste of the types of marinades and gravies we can make:

  • Country gravy
  • Red-eye gravy
  • Salt pork-based gravy with milk
  • Cream gravy
  • Brown gravy


We design our dairy and non-dairy sauce recipes with restaurants and food manufacturers in mind, making it easier for kitchens to run smoothly and quickly. The time and labor saved and the reduced risk of human error in the preparation process allows you to focus on continuing to provide an excellent customer experience. 

We can create custom sauce recipes for everything from breakfast to dinner. Some of our custom flavor options for private labels may include:

  • Butter-base sauces
  • Dipping sauce
  • Glazing bases
  • Finishing and plating sauces
  • And much more

Fillings & Toppings

When food manufacturers have to meet production quotas, there’s little room to slow down to create fillings or toppings for meal kits or packaged foods. Not only do our fillings and toppings allow your team to consolidate multiple steps into one, but they also come with opportunities for custom seasoning development.

Some of our filling and topping options include:

  • Dessert fillings and toppings, ranging from honey vanilla to pumpkin spice
  • Meat fillings and toppings, including everything from stuffed chicken and pork to burgers
  • Seafood fillings, ranging from scampi to breadcrumb butter, and making any packaged meal taste fresh-caught

Aiolis and Cream Cheese

Cream cheese elevates almost any dish, whether it’s used as a filling in desserts like cake rolls or parfaits or as an addition to pasta sauces. Likewise, aioli takes almost any food experience from good to excellent, all while saving your employees the strenuous effort of customizing these ingredients themselves.

Whether you need cream cheese and aioli in portion-controlled cups or pre-proportioned medallions, we can help. We also offer flavor options such as:

  • Adobo
  • Basil
  • Blue cheese
  • Sundried tomato

As with any of our other products, however, these are open to custom flavor development to suit your business’s and customers’ needs.

chicken skewers
custom food flavoring for meal kits

Custom Flavor Development for Culinary Concoctions

As mentioned, the flavors listed above are only the beginning of what we can do for your business. If you have an idea for a new flavor combination for your company’s butter or sauce profile, we encourage you to reach out to us through the following steps:

1. Inquire with Your Ideas for Custom Flavorings

We always love to hear new ideas that our customers may have. Reach out to us and tell us more about what you have in mind for your recipes.

2. Meet with Our Team to Discuss Flavor Development

We have experts in custom flavors eager to help you bring your vision to life. We’ll connect with you in person or virtually to discuss the flavor development process.

3. Receive a Custom Flavor Sample

Once we have an idea of what you’re looking for in your custom food flavoring, we’ll send you a sample to ensure it matches your vision.

4. Flavor Research and Development

Once your sample matches what you envisioned for your products, our flavor experts will start making your custom flavor a reality at scale. We want to make sure this flavor is something we can replicate consistently and successfully every time, so it fits your needs.

5. Place an Order

Once your custom food flavoring is ready for production, we’ll get to work creating the quantity you need with your brand’s label, whether you’re a food manufacturer with a single location or multiple distribution points throughout the country or world.

6. Impress Your Customers

With your new arsenal of custom flavors as a food manufacturer, this will be the easy part. They’ll enjoy not only being able to taste your newest creation but also having it quickly and with more convenience than ever before.

Custom Food Flavoring Made Easy

Ready to ditch the premade seasonings in favor of custom flavors for your business? Butterball Farms is happy to help. Bring your best ideas to us and get started with developing your custom flavors today.