The big comeback of corporate dining is one of our trends for the year.
Every caterer is looking for the latest trends that can give them a competitive edge in their market. With a focus on insights that are not only unique but also help save time and labor, Butterball® Farms has identified the Top 5 Trends that can drive sales, create memorable experiences, and fuel long-term business growth.
Make Your Menu Interactive
Interactive menus like this butter board are trending, easily bringing friends and strangers together at catered events.
Give clients a fresh option beyond a traditional sit down experience. Tasting menus, tapas, build-your-own tacos, and items such as charcuterie or butter board can be a better option.
For weddings, projected by Zola at an average of $36,000 this year, interactive dining is an even more important trend. Bride magazine says couples are opting to skip the traditional sit-down dinner in favor of more space on the dance floor—cutting back on tables to make room for a standout DJ or live band.
Be sure to compensate with plenty of snackable, bite-size appetizers and desserts. And don’t forget to boost the bar offerings – and the bar bill – for guests looking to take a break and cool off from the dance floor.
Make those interactive moments memorable with unique additions, such as Butterball® Farms shaped and flavored butters. Try adding Butterball® Butter Premium Balls® or Butter Medallions as focal point of the board or stacked in the middle or in the corners. Or try using new Honey Butter Hives made with cinnamon and honey or Garlic Herb Butter dollops to satisfy sweet and savory cravings.
Beautiful shaped and flavored butters will enhance and add variety to any charcuterie or butter board.
Elevate Your Culinary Aesthetics
Butterball® Farms Pop Out® Rose & Rosette shaped butters.
Rounded and curve-shaped butters are just one way to take advantage of the trend of calming and intricate shapes for your catering business. Consider the welcoming and memorable experience of a decadent bread on the plate with an elegantly shaped butter compared to the untangling of a conventional pat of butter.
Caterers can easily upscale and elevate their bread service, tabletop tops, breakfast buffets, and more with Butterball® Farms shaped butters that are available at your local distributor. Best yet, these beautiful shaped butters can go straight from the freezer to the plate in minutes. See what shapes and designs are available here.
Newstalgia Desserts
Butterball® Farms’ Honey Butter Hive melting over waffles. A sweet touch that leaves a lasting impression.
Desserts that evoke nostalgia with a modern twist are captivating guests. “Newstalgia” involves reimagining classic treats with unique flavors or presentations, such as updated versions of childhood favorites or desserts featuring playful designs.
Butterball® Farms’ Honey Butter Hive is a perfect example. Blended with honey and cinnamon sugar, this uniquely shaped butter delivers a flavor reminiscent of churros or your favorite breakfast cereal. Now imagine your guests spreading it over warm pancakes, waffles, or bagels—it’s a sweet touch that’s sure to leave a lasting impression.
Corporate Dining Events Make A Comeback
Office breakfast catering can use shaped butters to create memorable moments.
The call by businesses to have their employees return to the workplace is a profound opportunity this year. Caterers should reacquaint their services to these businesses based on post-COVID turnover. The environment has changed since then with a greater emphasis on unique flavors, sustainability and multiple service options ranging from breakfast to food truck activations.
Alcohol-Free & Low Alcohol Beverage Options
Alcohol consumption, especially among Gen Zs is declining significantly. According to Beverage Daily, mocktails are up 23% in the past year and projected to grow another 88% by 2028 among restaurants.
Capitalize on the trend by regularly refreshing your mocktail menu with creative takes on popular cocktails—complete with fun, original names that set your offerings apart. Start with the top trending cocktail flavors of the year, including painkillers, espresso martinis, southsides, and beer ritas*.
Want to stand out and crush it this year? Start working these trends into your game plan and watch your catering biz thrive.
Visit (this page but updated https://www1.butterballfarms.com/tfs-jan-2025) to request a free sample, contact a Butterball Farms representative or purchase selected Butterball Farms products from DOT Foods.
*Datassential, 2025
