The new Stocked Dollop Program™ easily upscales important store perimeter profit centers.
Recent store brand strategies involve upscaling perimeter items with unique flavor. The Butterball® Farms Stocked Flavored Dollop Program is a new, valuable tool to grow sales in important perimeter profit centers quickly. The new program gives retailers a collection of the company’s most popular flavored butter dollops for shipment within a week of their order. The collection saves on labor while cutting product innovation timelines dramatically.
“While inflation has eased on perimeter items in recent months, category managers have a new tool to preserve growth in their important profit centers by upscaling their store brand flavors,” says Bonnie Beard, Butterball Farms’ Director of Marketing. “We are offering a collection of our most popular flavored butter dollops for shipping to retailers within a week of their order. It enables fresh and prepared meals category managers to quickly offer new, trending flavors that perfectly melt when they are heated by customers at home. We are confident that this collection will grow as more and more retailers discover the value of a quick, upscale solution.”
Butterball Farms pioneered dollop technology that combines herb, citrus, or savory flavors in premium butter dollops that can be frozen and stored, then thawed and placed on refrigerated proteins or vegetables. Some of America’s top supermarket retailers rely on Butterball Farms flavored dollops to upscale their prepared meals, packaged vegetables, meat, poultry, seafood, or deli items. No matter how you use them, your customers will crave the flavor and you will love the ease of ordering these extraordinary dollops.
According to a recent Circana report, perimeter food prices have ebbed one-third more than center of the aisle branded products in the past few months. During soaring inflation, store brand strategies were to upscale their items with packaging, price, and promotions to steal market share. The Butterball Farms Stocked Dollop Flavor Program is a new, valuable tool in maintaining share and growing important profit centers and their brand’s overall position based on upscale flavor.
The Flavor Collection includes Garlic Herb Butter Dollops (+3%* on restaurant menus in the past year), Lemon Herb Butter Dollops (+14%* on restaurant menus in the past year) and Pesto Basil Butter Dollops (+1%* in the past year).
“Customers know and love these flavors because they are comforting and familiar,” says Beard. “Now retailers can leverage that memorable love of the upscale flavor for their own benefit inside their store perimeter.”
Some retailers are including the dollops in pre-packaged meals, fresh meat, packaged vegetables, or deli items. Others use the flavored dollops at their fresh counter and sell them to upsell their meats, poultry, or seafood separately to upscale their offering. Another option is to sell the dollops in the dairy case with a store brand label.
“We hope to grow our collection of stocked dollop flavors as demand grows,” Beard explains. “We will continue to offer a broader collection of custom flavors with a slightly longer lead time. Our core strength is in working with retailers to craft a custom dollop flavor that they can call their own. That is certainly available at any time, just contact us.”
If you would like a free sample of one of Butterball Farms Stocked Flavored Dollops, click here to fill out a form . Curious what other off-the-shelf favors Butterball Farms has to offer? Visit their website at ButterballFarms.com. If you would like to craft your own custom flavor combination with Butterball Farms’ R&D Team, contact us today to learn more.
*Datassential, January 2024