The new Stocked Dollop Program easily upscales important store perimeter profit centers.
Increase your perimeter sales by differentiating them with rich, craveable flavors using flavored butter dollops that are part of Butterball® Farms New Stocked Dollop Program. Recent store brand strategies involve upscaling perimeter items with unique flavor to drive sales of supermarket profit centers. For example, according to Circana, deli entrees have generated $2 billion in additional sales in the past three years. The retail data analysis firm also predicts continued volume sales growth this year in deli and produce items.
The Butterball® Farms Stocked Flavored Dollop Program is a new, valuable tool to grow sales in those important perimeter profit centers quickly. The program gives retailers a collection of the company’s most popular flavored butter dollops for shipment within 10 working days of their order. The collection saves on labor while cutting product innovation timelines dramatically.
“While inflation has eased on perimeter items in recent months, category managers have a new tool to preserve growth in their important profit centers by upscaling their store brand flavors,” says Bonnie Beard, Butterball Farms’ Director of Marketing. “We are offering a collection of our most popular flavored butter dollops for shipping to retailers within a 10 working days of their order. It enables fresh and prepared meals category managers to quickly offer new, trending flavors that perfectly melt when they are heated by customers at home. We are confident that this collection will grow as more and more retailers discover the value of a quick, upscale solution.”
Butterball Farms pioneered dollop technology that combines herb, citrus, or savory flavors in premium butter dollops that can be frozen and stored, then thawed and placed on refrigerated proteins or vegetables. Some of America’s top supermarket retailers rely on Butterball Farms flavored dollops to upscale their prepared meals, packaged vegetables, meat, poultry, seafood, or deli items. No matter how you use them, your customers will crave the flavor and you will love the ease of ordering these extraordinary dollops.
The Flavor Collection includes Garlic Herb Butter Dollops (+3%* on restaurant menus in the past year), Lemon Herb Butte Dollops (+14%* on restaurant menus in the past year) and Pesto Basil Butter Dollops (+1%* in the past year).
“Customers know and love these flavors because they are comforting and familiar,” says Beard. “Now retailers can leverage that memorable love of the upscale flavor for their own benefit inside their store perimeter.”
Some retailers are including the dollops in pre-packaged meals, meal kits, packaged vegetables, or deli items. Others use the flavored dollops at their fresh counter and sell them to upsell their meats, poultry, or seafood separately to upscale their offering. Another option is to sell the dollops in the dairy case with a store brand label.
“We hope to grow our collection of stocked dollop flavors as demand grows,” Beard explains. “We will continue to offer a broader collection of custom flavors with a slightly longer lead time. Our core strength is in working with retailers to craft a custom dollop flavor that they can call their own. That is certainly available at any time, just contact us.”
If you would like a free sample of one of Butterball Farms Stocked Flavored Dollops, click here to fill out a form. Curious what other off-the-shelf favors Butterball Farms has to offer? Visit their website at ButterballFarms.com. If you would like to craft your own custom flavor combination with Butterball Farms’ R&D Team, contact us today to learn more.
*Datassential, January 2024